Your first sales coach.
Not your first sales tool.
Joe is a sales coachfor early-stage founders who don't know how to sell yet. He gives you a concrete weekly plan, checks in on what happened, and gets sharper every session.
A loop, not a one-shot answer
Joe doesn't give you generic advice and disappear. He checks in, adjusts, and compounds what he learns about you.
Answer 5-8 questions about your product, your buyer, and what you've tried. Joe builds your founder profile from the first message.
Joe gives you 1–3 specific actions for the week — not generic advice. Every plan comes with a stated hypothesis so you know the reasoning.
Next session, Joe asks what happened. Did you do it? What response did you get? He updates your profile and sharpens the next plan.
How Joe remembers
Two layers of memory that compound
Joe isn't stateless. He builds a structured profile of you — your product, your buyer, what's failed, how you communicate — and injects it into every session so he never starts from scratch.
Per-founder memory: what you sell, who you've talked to, what feedback you got, your follow-through rate.
Distilled patterns across all founders — what actually worked, in what context, with what confidence. Versioned and human-reviewed.
Positioning
Joe vs. Others
The market is flooded with tools, templates, and tactics. Joe is not one of them.
Early founders
What founders say after talking to Joe
Real sessions. Real plans. Real outcomes.
I'd been getting 'let me think about it' for 3 weeks. Joe made me realise I wasn't actually asking for the sale. Fixed it in one conversation.
The weekly plan format is what got me. It's not advice — it's a to-do list with a reason attached. I actually did the thing.
Joe told me to stop guessing and spend two weeks in the Slack groups where my buyers hang out. Felt wrong. Got my first 3 customers from it.
Principles
Joe doesn't make things up
The self-improving part is real, but structured to prevent the classic AI failure mode.
Every plan comes with a stated reason. 'I think warm intros will outperform the usual spray-and-pray here because…' — so you can evaluate it, not just execute it.
Joe never says 'n=34 founders' unless it traces back to real logged outcomes. Every general context entry has an actual sample size.
Your founder profile is private. Only anonymised, aggregated patterns ever leave your context — and only after human review.
Patterns don't automatically write themselves into Joe's shared playbook. A reviewer approves before any update goes live to all founders.
Pricing
Simple pricing for founders
No seat limits disguised as usage limits. Just simple, predictable pricing.
Free
Start with the essentials and meet Joe.
- 1 project
- 25 contacts & leads
- 15 messages/day
- CRM: add and manage leads
- MCP: connect your AI tools
Solo
For solo founders ready to sell.
- Everything in Free, plus:
- 3 projects · 200 contacts & leads
- 200 messages/day
- Calendar, To-Do & Roadmap
- Insights & Playbook
- AI company research
- MCP full tool access
Team
For co-founders and small teams.
- Everything in Solo
- 10 projects
- 1,000 contacts & leads
- 1,000 messages/day
- 5,000 tasks · 500 meetings
- Advanced sales coaching
- MCP full tool access
Stop guessing.
Start selling.
Join early-stage founders who are getting their first customers with Joe's coaching — not more tools.
No credit card · No sequences · No lead lists